In 2017, the pitching was the final stage of 'Fair of ideas', a new format for film projects that the organizers of the festival came up with in 2013. This meant that topics were proposed by activists, artists and all those who have changed reality by their actions. Film directors got acquainted with potential heroes, chose a topic and shot a movie. In this format, the following films were shot: 'Volunteers. Play with fire', 'Dance to live' and 'Liberate love!'. In 2018, 'Fair of ideas' was substituted for the pitching format outlined above.